Chatbots make even VIPs feel like “just another customer”
Chatbots save time and money, but elite customers hate them — not because they fail, but because they flatten status. New NHH research explains why.
Digitalisation
Essays on Morality and Wellbeing
On Wednesday 10 December Olivia Kim will hold a trial lecture on a prescribed topic and defend her thesis for the PhD degree at NHH.
Seamless transactions – or knowledge through frictions?
Since 2021, the “Best in Retail” project has developed new knowledge, methods, and roadmaps for the Norwegian retail sector.
Student Startups to Receive NOK 26.6 Million in Funding
NHH launches major push for student startups together with UiB and HVL.
Researchers
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Bengisu Bas
PhD Candidate, Department of Economics
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Alexander Lundervold
Professor, Department of Strategy and Management
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Shagun Sarraf
Assistant Professor, Department of Strategy and Management
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Jialei Yang
Associate Professor, Department of Strategy and Management