Herbjørn Nysveen

Professor Herbjørn Nysveen

E-mail
Herbjorn.Nysveen@nhh.no
Telephone
+47 55 95 95 37
Department
Strategy and Management
Office
E360
Expertise
Marketing

BIO

Herbjørn joined the NHH in 2002 as an associate professor and became a full professor in 2006. He holds a master of science in Internationalization from the University of Agder and has a dr. oecon degree in Marketing from NHH. He was a researcher at Centre for Applied Research (SNF) from 2000 – 2002.

Much of his research has been in the intersection between marketing and information systems. Many of his studies investigate antecedents of adoption of interactive services and effects of interactive services. His work has been published in journals such as Journal of Service Research, Journal of the Academy of Marketing Science, Decision Support Systems, Journal of Information Technology, Journal of Interactive Marketing, European Journal of Marketing, Psychology and Marketing, Information Systems Frontiers, Journal of Business Research, and Information Technology & People.

Download CV

Teaching portfolio