Beyond the Hype: Is "Shadow AI" Stalling Our Strategic Edge?
Earlier this month, Samfunnsøkonomisk Analyse, in collaboration with NHO and our DIG partner Abelia, launched the definitive status report on the use of AI in Norwegian industry.
Bram Timmermans (01.10.1981) is a professor at the Department of Strategy and Management. Before joining NHH, Bram worked in the Norwegian institute sector as senior researcher at Agderforsknings’s Innovation Department and as associate professor in innovation studies at Aalborg University.
Bram obtained a PhD in the economics of innovation from Aalborg University and received a MSc. in Innovation, Knowledge and Economic Dynamics from Aalborg University (2007) and a MSc. in Economic Geography (2004) at the University of Utrecht.
His main research interest lies within the field of innovation and entrepreneurship, new venture team development and performance, labor mobility, team mobility, strategic human resource development, employee diversity, organization theory, relatedness and related variety, and industrial dynamics.
| Author(s) | Title | Publisher |
|---|---|---|
| Fitjar, Rune Dahl; Timmermans, Bram | Knowledge Bases and Relatedness: A Study of Labour Mobility in Norwegian Regions | New Avenues for Regional Innovation Systems - Theoretical Advances, Empirical Cases and Policy Lessons; page 149 - 171; 2018 |
| Bublitz, Elisabeth; Nielsen, Kristian; Noseleit, Florian; Timmermans, Bram | Entrepreneurship, human capital, and labor demand: A story of signaling and matching | Industrial and Corporate Change Volume 27 (2); page 269 - 287; 2018 |
| Marx, Matt; Timmermans, Bram | Hiring Molecules, Not Atoms: Comobility and Wages | Organization science Volume 28 (6); page 1115 - 1133; 2017 |
| Fitjar, Rune Dahl; Timmermans, Bram | Oppstartsbedrifter skaper ikke flest jobber | Dagens næringsliv; 2017 |
| Harutyunyan, Tatevik; Timmermans, Bram; Frederiksen, Lars | Outside board director experience and the growth of new ventures | Journal of Business Venturing (0 pages); 2025 |
| Giones Valls, Ferran; Shankar, Raj K.; Smith, Sheryl Winston; Garcia-Herrera, Cristobal; Timmermans, Bram | Introduction to special issue on corporate and startup collaborations in an age of disruption: looking beyond the dyad | Industry and Innovation Volume 31 (5); page 533 - 543; 2024 |
| Holm, Jacob Rubæk; Nielsen, Kristian; Timmermans, Bram | Bureaucracy, work organization, and the transition to entrepreneurship | Small Business Economics; page 1 - 17; 2024 |
| Lien, Lasse B.; Timmermans, Bram | Crisis-induced innovation and crisis-induced innovators | Industry and Innovation (0 pages); 2023 |
Earlier this month, Samfunnsøkonomisk Analyse, in collaboration with NHO and our DIG partner Abelia, launched the definitive status report on the use of AI in Norwegian industry.
Dear partners, colleagues, and friends of DIG, As we approach the holidays, we mark a small but significant anniversary: this is the fifth time we are sending out our Christmas letter. And while snow appears to be confined to the Norwegian mountains this Christmas, we can look back at a memorable year while also looking forward to an exciting 2026.
While NHH students remain highly sought-after in the labor market, we are seeing clear signs that the recruitment landscape is changing, particularly for the type of economists, analysts, and advisors we educate.
In this year’s national budget, artificial intelligence (AI) is given a clear and strategic role as a driver of productivity growth, competitiveness, and welfare. The government highlights AI’s potential to address major societal challenges and to increase efficiency across both private and public sectors.
Among the leading companies highlighted in our Norwegian AI report are several promising AI firms, often described as unicorns or unicorns in the making. The unicorn label captures more than just valuation.
How can companies move from basic AI use to lasting competitive advantages? By climbing the AI ladder. With Professors Bram Timmermans and Lasse Lien from the research center DIG – Digital Innovation for Growth at the Norwegian School of Economics. The video is in Norwegian.
Artificial Intelligence (AI) is often framed as a technical phenomenon—a matter of algorithms, data pipelines, and computing power. But this framing tells only part of the story.
We are witnessing an era of rapid and far-reaching global change—geopolitical tensions are rising, trade relations are being reshaped, and power balances are constantly in flux.
Just over a year ago, the Norwegian government and the Research Council of Norway launched an AI research initiative by inviting proposals for national AI research centers, with a total budget of 1 billion NOK.
The Bergen Chamber of Commerce is stepping up its commitment to entrepreneurship and innovation by establishing a new expert group for entrepreneurship.
When it comes to artificial intelligence, we develop solutions that we don’t fully understand, and so we don’t understand their implications. Consequently, we also don’t understand what ethical dilemmas may arise.
Don't fear doomsday, but invest in innovation before a crisis hits, says Professor Bram Timmermans. Handling external shocks was the topic when NHH and Telenor invited to "The HUB Summit".