Courses in Marketing and Brand Management major

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Courses in Marketing and Brand Management major

Select courses equivalent to 45 ECTS according to the plan below for a major in Marketing and Brand Management. Together with your master thesis (30ECTS), this constitutes your major.

Please note: All students starting in the autumn of 2024 and later are required to take at least 7,5 ECTS credits from the courses designated "Ethics, Responsibility and Sustainability" (ERS).

Select your starting year/semester

MBM - Major in Marketing and Brand Management

Mandatory

Code Name Stp Semester
MBM401B MBM401B Consumer Behaviour (E) 7,5 Autumn

Minimum one

Code Name Stp Semester
MBM402B MBM402B Brand Management (E) 7,5
MBM433 MBM433 Customer Analytics in a Digital World (E) 7,5

Empirical methods - minimum one

Code Name Stp Semester
MBM400A MBM400A Research for Business Decisions (E) 7,5 Autumn
MBM437 MBM437 Introduction to Data Science for Marketing (E) (Expired) 7,5

Electives

Code Name Stp Semester
BAN401 BAN401Applied Programming and Data Analysis for Business (E) (Expired, replaced by STR467) 7,5
BAN402 BAN402 Decision Modelling in Business (E) 7,5 Autumn
BAN404 BAN404 Statistical Learning (E) 7,5
BUS446 BUS446 Sustainable Business Models (E) 7,5 Autumn
ECN402 ECN402 Econometrics (E) 7,5 Autumn
ECN421 ECN421 Behavioral Economics (E) 7,5 Autumn
ETI450 ETI450 Corporate Social Responsibility (E) 7,5 Autumn
MBM424 MBM424 Market Communication Effectiveness 7,5
MBM428 MBM428 Product Development and Design (E) 7,5
MBM431 MBM431 Commercialization of Innovations (E) 7,5 Autumn
MBM432 MBM432 Sustainable marketing (E) 7,5
MBM435 MBM435 International Marketing (E) 7,5
MBM436 MBM436 Strategic Marketing Analytics for Digital Businesses 7,5
NBD406 NBD406 Strategic Entrepreneurship (E) (Expired) 7,5
NBD413 NBD413 Technology Adoption and Consumer Psychology 7,5
STR404 STR404 Strategic Analysis (E) 7,5 Autumn
STR421 STR421 Competitive Strategy (E) 7,5
STR467 STR467 Applied Programming and Data Analysis for Business (E) 7,5 Autumn

Master's Thesis

Code Name Stp Semester
MBMTHE MBMTHE Independent Work/Thesis MBM 30,0