Courses in Marketing and Brand Management major
Select courses equivalent to 45 ECTS according to the plan below for a major in Marketing and Brand Management. Together with your master thesis (30ECTS), this constitutes your major.
Please note: All students starting in the autumn of 2024 and later are required to take at least 7,5 ECTS credits from the courses designated "Ethics, Responsibility and Sustainability" (ERS).
MBM - Major in Marketing and Brand Management
Mandatory
| Code | Name | Stp | Semester |
|---|---|---|---|
| MBM401B | MBM401BConsumer Behaviour | 7.5 | Autumn |
Minimum one
| Code | Name | Stp | Semester |
|---|---|---|---|
| MBM402B | MBM402BBrand Management | 7.5 | Autumn |
| MBM433 | MBM433Customer Analytics in a Digital World | 7.5 | Spring |
Empirical methods - minimum one
| Code | Name | Stp | Semester |
|---|---|---|---|
| MBM400A | MBM400AResearch for Brand Decisions | 7.5 | Autumn |
| MBM437 | MBM437Introduction to Data Science for Marketing | 7.5 | Autumn |
Electives
| Code | Name | Stp | Semester |
|---|---|---|---|
| BAN401 | BAN401Applied Programming and Data Analysis for Business | 7.5 | Autumn |
| BAN402 | BAN402Decision Modelling in Business | 7.5 | Autumn |
| BAN404 | BAN404Statistical Learning | 7.5 | Spring |
| BUS446 | BUS446Sustainable Business Models | 7.5 | Autumn Spring |
| ECN402 | ECN402Econometrics | 7.5 | Autumn Spring |
| ECN421 | ECN421Behavioral Economics | 7.5 | Autumn Spring |
| ETI450 | ETI450Corporate Social Responsibility | 7.5 | Spring |
| MBM424 | MBM424Market Communication Effectiveness | 7.5 | Spring |
| MBM428 | MBM428Product Development and Design | 7.5 | Spring |
| MBM431 | MBM431Commercialization of Innovations | 7.5 | Autumn |
| MBM432 | MBM432Sustainable Marketing | 7.5 | Spring |
| MBM435 | MBM435International Marketing | 7.5 | Autumn |
| MBM436 | MBM436Strategic Marketing Analytics for Digital Businesses | 7.5 | Spring |
| NBD406 | NBD406Strategic Entrepreneurship | 7.5 | Autumn |
| NBD413 | NBD413Technology Adoption and Consumer Psychology | 7.5 | Spring |
| STR404 | STR404Strategic Analysis | 7.5 | Autumn |
| STR421 | STR421Competitive Strategy | 7.5 | Spring |
Master's Thesis
| Code | Name | Stp | Semester |
|---|---|---|---|
| MBMTHE | MBMTHEIndependent Work/Thesis MBM | 30 | Autumn Spring |