Research news and blogposts from DIG.
Businesses are increasingly called upon to address global challenges, with Social Profit Orientation emerging as a transformative strategy that transcends traditional profit motives.
As corporations increasingly align with social causes, the phenomenon of "rainbow washing"—superficial support for LGBTQ+ rights—has come under scrutiny. This article explores how to distinguish genuine corporate advocacy from mere marketing tactics, examines the impact of each on the LGBTQ+ community, and provides a roadmap for authentic corporate support.
A DIG study explores the complexities of waste management at large events, aiming to uncover new strategies to promote sustainable practices among football fans.
Professor Tor W. Andreassen has been honored with the “Johan Arndt Lifetime Achievement Award.”
The health and care sector is facing critical challenges that require collaboration between private and public actors and innovative solutions to ensure sustainable well-being for all residents. Can technology be the key to transforming and saving our healthcare system for future generations?
Digital innovation in an aging society was at the forefront when researchers gathered at the Universidad Carlos III de Madrid for the Thought Leader Conference followed by the 4th Innovation Index Coalition (IIC) Summit in mid-May.
DIG congratulate Katrine Berg Nødtvedt who held a trial lecture and defended her thesis for the PhD degree at NHH on Tuesday 15 May.
DIG partners and researchers recently visited the University of Cambridge to learn, explore and discuss AI in business, innovation and services.
The DIG Corporate workshop: “AI from Strategy to Implementation”, was organized in collaboration with our strategic partner Gjensidige. At the workshop we sought to explore the journey of artificial intelligence (AI), from a strategic viewpoint to its practical application in organizations.
We are thrilled to welcome Kristina Heinonen, who has recently started as adjunct professor at the DIG research center.
By understanding and addressing consumer concerns related to AI autonomy, companies can more effectively integrate AI into their service offerings, ensuring both consumer satisfaction and commercial success, writes the Danish IIC team.
While shopping is considered to improve individual well-being, certain aspects of shopping detract from well-being.
Google’s AI journey serves as a cautionary tale for industry leaders on the importance of agility and innovation in maintaining market dominance.
As artificial intelligence (AI) changes industries and businesses globally, various AI approaches in the media industry offer insights into strategies for making businesses more resilient to future challenges.
As artificial intelligence (AI) and large language models (LLM) revolutionize the digital world, businesses are reaching a crucial turning point in redefining their value creation and capture strategies. Google's venture into premium AI services serves as a prime example of this transition, underscoring a widespread industry move towards inventive, value-centric models.
His thinking will prevail.
We're thrilled to announce that DIG, Research Center for Digital Innovation for Sustainable Growth (DIG) at NHH Norwegian School of Economics, has undergone a visual makeover! We've adopted a fresh, new visual expression to better reflect our mission and the innovative work we do.
In his midway evaluation “The terror of an error: How our relationship to our team members effects our reactions to their mistakes”, PhD candidate Silas Braun presented his preliminary research on the significance of acknowledging and understanding reactions to mistakes within team settings.
A New Book by Frank Elter and Gry Espedal provides practical ideas of how leaders can work on becoming conscious of both the organization’s explicit and implicit values, as well as working on the direction of the organization and its broader organizational culture.
The AI revolution is coming, but how can you and your business gain a competitive advantage? Listen to the Leadership podcast with Eirik Sjåholm Knudsen, professor of strategy at NHH.
The global epidemic of loneliness requires innovative solutions beyond traditional approaches. Social entrepreneurs can play a vital role in addressing this issue, particularly through their collaboration with the government sector, to develop sustainable and impactful strategies. By leveraging the strengths of both domains, we can forge a path towards a more connected and supportive society.
The digital revolution, driven by AI, requires advertising agencies to quickly adapt to new ways of creating and capturing value.
DIG - Digital Innovation for sustainable Growth - is hiring student research and administrative assistants. Application deadline is 3 March.
For long-term survival, businesses must survive in the short term. To succeed, leaders need better tools.
In an era of innovation and digital transformation, the DIG Corporate Workshop at Telenor highlighted the importance of partnerships and alliances in navigating this transformation.
We are excited to welcome Yngvar Ugland, who has recently started a part-time affiliation with the DIG research center. As a leading figure in consumer technology at DNB and the Division Director of DNB NewTechLab, Yngvar brings a wealth of expertise to DIG.
PhD research Scholar Olivia Kim spent the 2023 fall semester at NYU Stern School of Business. Here she shares some of her experiences from the exchange.
The Consumer Electronics Show 2024 reaffirmed the importance of continuing to bridge the gap between groundbreaking technology and practical, sustainable market applications, reports Professor Tor W. Andreassen from Las Vegas.
As we approach the conclusion of 2023, the Digital Innovation for Sustainable Growth (DIG) team would like to take a moment to extend our warmest wishes to all our partners, friends, and followers. It has been an eventful year, and we are excited to share some of our highlights and plans for the upcoming year.
While the typical entrepreneur might be a young tech-savvy individual, the successful entrepreneur is more likely to be a mature midlife person.
The phd-course «Front lines on adoption of digital and AI-based services” was organized for the first time this semester. Professor Tor W. Andreassen was the course responsible and many researchers at DIG contributed to the course.
CEO of Innovation Norway, Håkon Haugli, has been appointed DIG Fellow 2023.
In challenging times, when money is scarce, businesses must innovate in areas that cost the least but mean the most to key customers.
The Norwegian government has allocated one billion Norwegian kroner over five years for research on artificial intelligence (AI). The question is how we can best utilize this potential. Should we research the development of AI, or should we research how to best reap the benefits of AI in businesses?
Change is the only constant in life. In all our roles—as citizens, employees, customers, investors, or leaders—we must navigate the ever-present currents of change, even as we yearn for stability. This tension can be taxing, and regrettably, it doesn't become any easier with age.
During the past spring semester, AI and large language models have made their entrance into the educational sector, including business education. With the growing presence of AI, students need to move beyond basic familiarity and engage more deeply, questioning and adapting to these tools.
In the spring and summer of 2023, Ivan Belik embarked on an enriching research visit to Canada, representing both NHH and the DIG Center. This visit proved to be a remarkable opportunity for collaboration, knowledge exchange, and expanding our network within the international research community.
The DIG Annual Meeting 2023 kicked off with a warm welcome from Director of DIG Bram Timmermans, setting the stage for a day filled with enriching presentations, reflections, and updates
In our relentless pursuit of fostering digital innovation for sustainable growth, understanding the constraints and facilitators becomes paramount. Non-compete clauses, while essential in the US dialogue, have lost traction in Norway since our 2016 legislative shift. We aimed to recenter this discourse, spotlighting its potential to influence growth.
BEST in Retail is a research program at the research center DIG, at NHH. The goal is to explore how the retail industry can organize itself through concepts like ecosystems, with the aim of creating additional value for customers. This falls within DIG's broader research on new business models.
Arendalsuka is the largest political gathering in Norway held annually in mid-August since 2012. For five days, the city of Arendal is filled with an interesting and educational variety of exhibitions and events.
Eirik Sjåholm Knudsen has been promoted to full professor at NHH Norwegian School of Economics.
Well back from inspiring and wonderful days at HEC and Station F in Paris we reflect on new insights and key takeaways.
Interacting with our partners is a great inspiration for the DIG research agenda. This blogpost reflects on our latest corporate workshop on the topic of sustainable value creation, organized in cooperation with DIG partner KPMG.
Organizational culture is created by employees and leaders, together, over time. Now, ChatGPT can inadvertently destroy it.
DIG - Digital Innovation for sustainable Growth - is hiring 4-5 students as research assistants to several research projects.
3rd April 2023, the Carlos III University of Madrid (UC3M) hosted the presentation of the 2022 results of the first Spanish Innovation Index (ÍEI).
The Norwegian Innovation Index (NII) 2022 was presented on Wednesday 8 February in partnership with BEKK Consulting at NHH's campus in Oslo.
PhD candidate and DIG affiliate Rujuta Vaidya has been on a research visit to the Department of Entrepreneurship and Strategy at David Eccles School of Business, Salt Lake City. In her travel letter to the DIG community, she reflects on how the stay made an influence on her own research and teaching.
The RaCE project – Radical Technology-Driven Change in Established Firms – together with corporate partners has just returned from Singapore, where they learned to sense and explore pathways to innovation.
The Norwegian Innovation Index 2022 was presented on Wednesday 8 February in partnership with BEKK Consulting at NHH's campus in Oslo. The index measures how innovative Norwegian companies are – as seen from the customers' perspective. See our summary of what was discussed and the results of the index for 2022.
Assistant Professor and DIG affiliate Aruna Divya Tatavarthy has been on a research visit to Foster School of Business in Seattle. Here's her report.
On 25 January, The Digital Transformation HUB@NHH in cooperation with DIG partner Eviny organized a corporate workshop on the topics of innovation and adoption of innovations.
PhD Research Scholar Olivia Kim and NHH student Harald Stensaker share their impressions from The HUB Summit earlier in November.
DIG researchers Ivan Belik and Tor W Andreassen have both spent time in Australia recently, presenting Dig’s research at different institutions.
Research is very much a social activity where our work gets stronger when interacting with others. In the DIG research centre we are active to invite guest from other universities and business schools to share their ongoing research.
DIG’s Principal Investigators have appointed Tone Wille, CEO in Posten, as DIG Fellow 2022.
Professor Paul N. Gooderham retired from his position on October 1, 2022.
Increased export of services could kill three birds with one stone: by moving up in the industrial value chain, we can better fund the welfare state, keep people employed, and finally transform and grow a more sustainable economy by decoupling growth from CO2, writes Professor Tor W. Andreassen.
This year, DIG partner Norwegian Open AI Lab (NAIL) celebrates their 5th anniversary. This milestone was marked with a whole-day event at NTNU.
Being a DIG Master student, students will be part of The DIG Deeper master program. DIG aims to help students and expects them to contribute to DIG themes. The target is to deliver practical, relevant, and thorough Masters' theses, preferably in collaboration with DIG partners.
13 September at NHH Campus Oslo some of the latest research on partnerships was shared and discussed among participants.
In all the DIG breakfast meetings, DIG partner meetings, HUB gatherings and the board seminar I included small segments of “looking back” and “looking ahead”. The end of summer term, the start of the academic year and subsequently this The HUB newsletter is a good occasion to shortly reminisce on the last 6 months, and to lift a veil on plans and ambitions for the next term.
15 June, we organized the first edition of the DIG PhD conference. During this conference 12 PhD students from the Department of Strategy and Management presented their work and received feedback from fellow PhD candidates and senior faculty.
From 9 to 13 July Professor Bram Timmermans and PhD candidate Nicolas Gibney participated in the annual R&D management conference in Trento, Italy.
NHH and DIG, as well as DIG partners, organize and participate in various debates, panel discussions and presentations during Arendalsuka 2022.
NHH employee, Assistant Professor Vidya Oruganti, secures EU Horizon grant funding within the area of health data and ecosystems. The project is very timely given the compelling need to consolidate efforts and resources in the health care industry.
Today, policymakers, employees, consumers, investors, and citizens are expecting a new responsible business policy and management practice that does service to the world, writes Professor Tor Wallin Andreassen.
Recently, passengers were stranded at Schiphol Airport, Atlanta airport, and Manchester airport. Airline companies cancel thousands of departures. Restaurants are hoping for a cold and wet summer. The chaos is due to a lack of qualified labor. Unfortunately, the crisis in the BEACH sector was foreshadowed.
The Norwegian government’s announcement of cuts will result in difficulties and uncertainty with long-term implications for the Norwegian research sector, writes head of DIG, Professor Bram Timmermans.
The role of emotions during change was the topic at the DIG and HUB Corporate Workshop on May 24 in Oslo.
How did De Historiske- Historic Hotels and Restaurants manage to ride of the corona-storm in 2020 as well as they did? CEO Niels Henrik Geitle explained at the HUB Conversation.
“Under the right conditions Artificial intelligence (AI) could prompt a seismic shift that reverberates throughout the entire economy. But good decisions will have to be made,” writes Jan Oskar Bolin, from his research stay at the University of Maryland.
Intelligent technologies will not replace businesses, but businesses that use intelligent technologies will replace those that do not.
When so many innovation ideas and entrepreneurs flop in the market, could one reason be that firms and start-ups fail to early include the customer in the equation?
A closer read on several of the recently published reports on the State of AI delivers one overall conclusion. In Europe, and yes very much included Norway, we are struggling to transform our research-based knowledge on AI/ML into commercial marketable goods, services and solutions.
Consumers have come to expect more innovations that benefit society. Thus, business model innovation with a focus on social innovations was the topic at DIG and the HUB’s Corporate workshop 5 April.
The growing demand for innovative solutions, sustainable practices and digital experiences has challenged the brand landscape. Can corporate brands win over their competitors by prioritising one of these areas in their strategy?
While there are many things that digitalization can enable us to achieve, digitalizing your research visits might mean missing out on some essential social factors of collaboration, notes digitalization expert Casandra Grundstrom, who recently visited NHH and DIG.
Professor Tor W Andreassen represented DIG at the POMS College of Service Operations member engagement spring event.
Everything that can be digitized will be digitized - they say. But should everything that can be digitized, be digitized? What can we learn from Starbucks?
Bram Timmermans has temporarily taken over as leader of DIG. Tor Wallin Andreassen has decided that it is time to step down as leader but will still be involved in the research center.
"Being part of a knowledge network like DIG is important because it gives us the opportunity to get updated knowledge about what works and does not, and to develop the right competence for the future together with all the other partners," says Rune Skjelvan from KPMG.
Business communities have high hopes for artificial intelligence (AI), but will the current stage of evolution of information technology (IT) meet their expectations? Most likely not, writes Ivan Belik and Derrick Neufeld in a post in LSE Business Review.
As part of DIG dissemination activities, DIG researcher and Assistant Professor, Vidya Oruganti conducted a digital lecture on the topic “Insurance Innovation & Automation”. This event was a collaboration and joint effort between DIG and one of its key partners, NCE Finance Innovation.
At Innovation 2022 in Oslo earlier in February, The HUB@NHH, DIG and partner BEKK presented the results and winners from NII 2021. Here you can watch a recording of the event and view the NII presentation.
How can established businesses strike a balance between their current operations and the need to innovate to prepare for the future? This is the topic of a new book on innovation capacity authored by four DIG RaCE researchers and affiliates.
DIG is most pleased to present Aruna Divya Tatavarthy as a researcher at the centre. Read more about her background and research interest.
The innovation year 2021 shows that companies have fought a hard battle to survive. Short-term survival innovations more than long-term positioning innovations have been the preferred option for many.
DIG congratulates Magne Angelshaug with his recent defence of his PhD dissertation on business model innovation in established firms and the role firm’s top management team plays in facilitating such efforts.
Tor W. Andreassen has been appointed to ISSIP Ambassador to NHH Norwegian School of Economics’ research center Digital Innovation for Sustainable Growth.
Retail has had an upswing during the pandemic. But this gives them no reason not to worry about the time to come. On the contrary. In this note, I point to four phenomena that can lower or lift the actors.
When CEOs of established companies are asked, “What really changes the rules of the game in your industry or business?” they almost always answer: “Technology X disrupts our business” or “Startup business Y disrupts our business.” But when the diagnosis is wrong, the choice of medicine and treatment plan is also wrong.
Despite all good intentions, things will go wrong - occasionally. In this podcast we address, among other things, how to turn a negative incident into a positive experience?
The time since March 2020 has forced us all to explore new areas - areas that we believe are better for society, business, ourselves, and others.
‘An amazing day of dialogue, discussions and knowledge sharing between academia and our partners and members from business and government’, says Tor W. Andreassen, director of the research center Digital Innovation for Sustainable Growth.
DIG Fellowship is an honorary position at the research center Digital Innovation for Sustainable Growth at Norwegian School of Economics. The fellowship was announced as part of The HUB Summit 2021 on November 4.
NHH’s new AI-server that is made available to the DIG center, is NHH’s first Deep Learning-capable platform, poised to enable researchers and DIG partners to develop AI-driven insights into digital transformation.
How does a traditional service provider like Posten continue to be relevant in a time where users are increasingly digital and demands higher speed and efficiency? By combining traditional services with digital innovation of course.
Coop announces four scholarships in connection with their partnership with the DIG project "Best in Retail".
