While nations like South Korea, Germany, and France effectively used national branding to amplify their presence, Norway’s absence was a notable missed opportunity to showcase its innovation capabilities.
Tor Walin Andreassen
Key Insigts from CES 2025
CES 2025 in Las Vegas attracted over 140,000 attendees and 4,000 exhibitors, showcasing how technology addresses sustainability, mobility, healthcare, and accessibility challenges.
CES
CES (formerly the Consumer Electronics Show):
An annual trade show for consumer technology organized by the Consumer Technology Assoctiation.
Held in Las Vegas, Nevada - US, from January 7th to 10th.
Themes like “Everywhere AI,” energy transition, and digital health underscored AI’s transformative role in shaping a sustainable and inclusive future.
Standout innovations included John Deere’s autonomous tractors optimizing farming, NVIDIA’s tools enhancing supply chain sustainability, and Siemens’ industrial AI improving efficiency while reducing environmental impact. On the consumer side, Samsung and Panasonic impressed with smart home integration, emphasizing connected devices as the future of home technology.
The Bigger Picture
AI is a key driver of sustainable transformation, aligning profitability with environmental and social goals. Research centers like DIG (Digital Innovation for Growth) are vital for bridging research, policy, and practice, positioning nations like Norway as leaders in AI-driven, sustainable innovation.
In a rapidly evolving world, investing in AI-focused initiatives is essential for long-term competitiveness and resilience.