Dr. Tor Wallin Andreassen is a Professor of Innovation at the Norwegian School of Economics (NHH), where he has been since 2013. Before joining NHH, he held various academic leadership roles, including Professor of Marketing, Department Chair, and Associate Dean at BI Norwegian Business School.
At NHH, Dr. Andreassen served as the Center for Service Innovation (CSI) Director from 2013 to 2019, and the founding Director of Digital Innovations for Sustainable Growth from 2019 to 2022. His efforts in establishing these national research centers highlight his leadership in advancing innovation research. He is also an International Fellow at the Service Research Center, Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures, Cornell University, USA, an International Fellow at the Center for Excellence in Service, University of Maryland, USA, and a Fellow at Cambridge Service Alliance at the University of Cambridge.
Dr. Andreassen holds a Siviløkonom degree from NHH, an MSc in Marketing (with honors) from BI Norwegian Business School, and a Doctor of Economics from Stockholm University, School of Business.
He is a member of the editorial review boards of prestigious journals such as the International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, Service Science, and Journal of Service Management. His research has been published in leading journals, including the MIT Sloan Management Review, Marketing Science, and the Journal of Marketing. Dr. Andreassen has also authored nine books.
His academic excellence has been recognized with numerous awards, including the MSI/H. Paul Root Award (Journal of Marketing), Best Paper Awards, and highly commended articles in leading journals. His work has received accolades such as Citation of Excellence, Most Downloaded Article recognitions, and numerous other academic distinctions.
Dr. Andreassen has been elected Chair of INFORMS Service Science and served as Vice President of Education and Professional Development at the European Marketing Academy. He founded several key initiatives, including the Service Forum, the Norwegian Customer Satisfaction Barometer, the Norwegian Innovation Index, and the annual Professor Johan Arndt Marketing Conference.
He has been a Visiting Professor at prominent institutions, including Vanderbilt University, the University of Queensland, the University of Cambridge, and the University of Maryland, and a Visiting Scholar at Stanford University and the University of Maastricht. He is a partner at Digital Insight AS and serves as Chair, of the Professional Council Open Innovation Lab-Norway. His pedagogical training includes programs at Vanderbilt University and Harvard Business School.
| Author(s) | Title | Publisher |
|---|---|---|
| Berry, Leonard L.; Danaher, Tracey S.; Keiningham, Timothy L.; Aksoy, Lerzan; Andreassen, Tor W. | EXPRESS: Social Profit Orientation: Lessons from Organizations Committed to Building a Better World | Journal of Marketing; 2024 |
| Andreassen, Tor W. | Perceiving Innovation: Unveiling the Impact on Market Performance | Journal of Service Research; 2024 |
| Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W. | The Norwegian Innovation Index: Methodological Foundations | 2023 |
| Lervik-Olsen, Line; Andreassen, Tor W.; Fennis, Bob M. | When enough is not enough: behavioral and motivational paths to compulsive social media consumption | European Journal of Marketing; 2023 |
Companies often struggle to maintain their competitive edge, and many eventually fail. Surprisingly, this failure isn't always due to complacency or poor management. Often, the very strategies that once led to success become the root of their downfall.
The electric car giant excels in the Norwegian Innovation Index 2022. ‘Tesla has turned the car industry upside down,’ says NHH Professor Tor W. Andreassen.
IKEA leads the Commercial Innovation Index for the sixth year in a row, while NRK, Posten and the Norwegian Tax Administration are among the newcomers on the top lists.
The Norwegian Innovation Index 2020 voted Sbanken, Netflix and HBO as the best in digital innovation.
‘We must bring the customers into the conversation about development work to a much greater extent,’ says Professor and Centre Director Tor W. Andreassen. 1 September is the launch of the NHH DIG centre.
NHH's new centre DIG aims to become the number one research environment for innovation in Norway. The centre will cooperate with 15 leading businesses and is scheduled to open in September.
Entrepreneur and master’s degree student Jens Aarre Seip wants to make maths and statistics assistance more accessible. Norway’s biggest private upper secondary school is now going to test the app, called SnapMentor.
A linear economic growth logic is no longer sustainable. A call for a sustainable growth that make people thrive, is required.
The winner of NHH’s Research Dissemination Award 2017 is professor Tor Wallin Andreassen.
Norwegian customers have spoken: IKEA and Skandiabanken are the two most innovative companies in Norway. This is shown by the Norwegian Innovation Index developed by CSI at NHH.
