Tor on Burberry
Burberry is undergoing a major transformation under CEO Joshua Schulman, shifting from an exclusive “brand elevation” strategy to a model of accessible, functional luxury that respects the brand’s heritage.
DIG news and blogs
Research news and blogposts from DIG.
Aruna on fixing
A new DIG study explores how concerns about social image stop us from repairing our products.
Lars A Moen - PhD Defense
Why do some firms perform digital transformation faster than others? Lars Arvei Moen is one of the PhD-students at DIG. He will hold his trial lecture on a prescribed topic and defend his thesis for the PhD degree at NHH on Friday 6 December.
Toppledermøte 2024
Rett før DIG Summit ble toppledere fra DIGs partnere og andre som var relevante for problemstillingen invitert til en CEO rundebordssamtale på NHH, for å diskutere utfordringene som virksomheter står overfor når KI skal implementeres som verktøy.
Rune Bjerke - DIG Fellow
Forskningssenteret DIG (Digital Innovation for Growth) har utnevnt tidligere konsernsjef i DNB, Rune Bjerke, til DIG Fellow. Denne utmerkelsen går til en person utenfor akademia som er synlig i det offentlige ordskiftet om DIGs forskningsområder, digitale innovasjoner for bærekraftig vekst.
DIG Summit 2024
KI var stikkordet under årets DIG Summit. Den nye teknologien har fått mye omtale, men hva kan vi vente oss, og hva blir konsekvensene for bedrifter og virksomheter? NHH-professor Lasse Lien satte tonen i sitt åpningsinnlegg under årets summit.
Best master thesis
Dorotea Rossi Kriscak has won the award for best master thesis at the Dept. of Strategy and Management at NHH for the period from fall 2022 to spring 2024.
Leder - nyhetsbrev
This effort comes in response to the growing need to understand how organizations can create and capture sustainable value from AI technologies.
Luisa Kunigham
With a diverse background spanning psychology, management consultancy, and leadership within NGOs, Luisa Mercedes Kunigham is now delving into the world of team dynamics and corporate strategy, as a research fellow at the DIG institute.
Capturing the Customer's Voice
Companies often struggle to maintain their competitive edge, and many eventually fail. Surprisingly, this failure isn't always due to complacency or poor management. Often, the very strategies that once led to success become the root of their downfall.
How to Create Gold from Silver Foxes?
The battle for the workforce and a decreasing number of active workers behind each retiree make senior policies in the workplace more important than ever.
New Chair of the Board
The DIG annual meeting 2024 elected Rune Skjelvan, CEO and Partner KPMG Norway, as new Chair of the DIG Board.
DIG welcomes Deloitte
DIG is most happy to welcome Deloitte, among the centre’s partners from the business world.
Impact award to Tina Saebi
DIG is very proud to congratulate Associate Professor Tina Saebi on receiving the Journal of Management Scholarly Impact Award.
The psychology of cheating: Why big businesses get the short end
A new DIG study looks into dishonesty among consumers, in relation to business-size bias.
DIG in Singapore
In July 2024, Ivan Belik embarked on an academic visit to the National University of Singapore (NUS) Business School, representing the DIG Center.
DIG at Arendalsuka 2024
What an amazing kickoff to Arendalsuka! Amidst nearly 400 AI-focused events throughout the week, it was incredibly exhilarating to see a full house as Digital Innovation for Sustainable Growth at NHH led a vibrant discussion.
The Decline of Milton Friedman's Shareholder Doctrine
Milton Friedman’s shareholder-first doctrine is in decline in favour of the stakeholder doctrine, which posits that businesses should create value not just for shareholders but also for all stakeholders.
The Norwegian Innovation Index: Pioneering Customer-Centric Innovation Measurement
Developed by NHH Norwegian School of Economics, the Norwegian Innovation Index (NII) offers unparalleled insight into customer perceptions of innovation within Norwegian companies.
Social Profit Orientation: Pioneering a New Leadership Style and Corporate Strategy
Businesses are increasingly called upon to address global challenges, with Social Profit Orientation emerging as a transformative strategy that transcends traditional profit motives.
Beyond the Rainbow
As corporations increasingly align with social causes, the phenomenon of "rainbow washing"—superficial support for LGBTQ+ rights—has come under scrutiny. This article explores how to distinguish genuine corporate advocacy from mere marketing tactics, examines the impact of each on the LGBTQ+ community, and provides a roadmap for authentic corporate support.
How Football Rivalries Could Boost Recycling at Stadiums
A DIG study explores the complexities of waste management at large events, aiming to uncover new strategies to promote sustainable practices among football fans.
Lifetime Achievement Award to Andreassen
Professor Tor W. Andreassen has been honored with the “Johan Arndt Lifetime Achievement Award.”
Can Technology Save the Health and Care Sector?
The health and care sector is facing critical challenges that require collaboration between private and public actors and innovative solutions to ensure sustainable well-being for all residents. Can technology be the key to transforming and saving our healthcare system for future generations?
Thought Leader Conference and IIC Summit
Digital innovation in an aging society was at the forefront when researchers gathered at the Universidad Carlos III de Madrid for the Thought Leader Conference followed by the 4th Innovation Index Coalition (IIC) Summit in mid-May.
PhD Defense: The role of identity in access-based consumtion
DIG congratulate Katrine Berg Nødtvedt who held a trial lecture and defended her thesis for the PhD degree at NHH on Tuesday 15 May.
DIG Study Trip to the University of Cambridge
DIG partners and researchers recently visited the University of Cambridge to learn, explore and discuss AI in business, innovation and services.
AI from Strategy to Implementation
The DIG Corporate workshop: “AI from Strategy to Implementation”, was organized in collaboration with our strategic partner Gjensidige. At the workshop we sought to explore the journey of artificial intelligence (AI), from a strategic viewpoint to its practical application in organizations.
Welcoming Kristina Heinonen
We are thrilled to welcome Kristina Heinonen, who has recently started as adjunct professor at the DIG research center.
Enhancing AI service adoption through trust in companies
By understanding and addressing consumer concerns related to AI autonomy, companies can more effectively integrate AI into their service offerings, ensuring both consumer satisfaction and commercial success, writes the Danish IIC team.
Retail Innovation for Customers’ Well-being
While shopping is considered to improve individual well-being, certain aspects of shopping detract from well-being.
Four learning points from Google’s AI adventure
Google’s AI journey serves as a cautionary tale for industry leaders on the importance of agility and innovation in maintaining market dominance.
Four key lessons on AI strategy for leaders
As artificial intelligence (AI) changes industries and businesses globally, various AI approaches in the media industry offer insights into strategies for making businesses more resilient to future challenges.
Google goes behind paywalls. Why should we care?
As artificial intelligence (AI) and large language models (LLM) revolutionize the digital world, businesses are reaching a crucial turning point in redefining their value creation and capture strategies. Google's venture into premium AI services serves as a prime example of this transition, underscoring a widespread industry move towards inventive, value-centric models.
Daniel Kahneman has stepped out of time
His thinking will prevail.
Visual makeover
We're thrilled to announce that DIG, Research Center for Digital Innovation for Sustainable Growth (DIG) at NHH Norwegian School of Economics, has undergone a visual makeover! We've adopted a fresh, new visual expression to better reflect our mission and the innovative work we do.
The terror of an error
In his midway evaluation “The terror of an error: How our relationship to our team members effects our reactions to their mistakes”, PhD candidate Silas Braun presented his preliminary research on the significance of acknowledging and understanding reactions to mistakes within team settings.
Giving Voice to Values-based Leadership
A New Book by Frank Elter and Gry Espedal provides practical ideas of how leaders can work on becoming conscious of both the organization’s explicit and implicit values, as well as working on the direction of the organization and its broader organizational culture.
AI and competitive advantage
The AI revolution is coming, but how can you and your business gain a competitive advantage? Listen to the Leadership podcast with Eirik Sjåholm Knudsen, professor of strategy at NHH.
Fighting Loneliness with Service Innovation
The global epidemic of loneliness requires innovative solutions beyond traditional approaches. Social entrepreneurs can play a vital role in addressing this issue, particularly through their collaboration with the government sector, to develop sustainable and impactful strategies. By leveraging the strengths of both domains, we can forge a path towards a more connected and supportive society.
Advertising Agencies: How to Survive the AI Tsunami
The digital revolution, driven by AI, requires advertising agencies to quickly adapt to new ways of creating and capturing value.
DIG is hiring student assistants
DIG - Digital Innovation for sustainable Growth - is hiring student research and administrative assistants. Application deadline is 3 March.
Innovation Strategies for the Present and Future
For long-term survival, businesses must survive in the short term. To succeed, leaders need better tools.
Partnership as Strategy
In an era of innovation and digital transformation, the DIG Corporate Workshop at Telenor highlighted the importance of partnerships and alliances in navigating this transformation.
Welcoming Yngvar Ugland
We are excited to welcome Yngvar Ugland, who has recently started a part-time affiliation with the DIG research center. As a leading figure in consumer technology at DNB and the Division Director of DNB NewTechLab, Yngvar brings a wealth of expertise to DIG.
Five intensive months at Stern
PhD research Scholar Olivia Kim spent the 2023 fall semester at NYU Stern School of Business. Here she shares some of her experiences from the exchange.
CES 2024: Implications for Innovation and Sustainable Growth
The Consumer Electronics Show 2024 reaffirmed the importance of continuing to bridge the gap between groundbreaking technology and practical, sustainable market applications, reports Professor Tor W. Andreassen from Las Vegas.
Christmas Greetings from DIG
As we approach the conclusion of 2023, the Digital Innovation for Sustainable Growth (DIG) team would like to take a moment to extend our warmest wishes to all our partners, friends, and followers. It has been an eventful year, and we are excited to share some of our highlights and plans for the upcoming year.
The successful entrepreneur is not who you think
While the typical entrepreneur might be a young tech-savvy individual, the successful entrepreneur is more likely to be a mature midlife person.
Front lines on adoption of digital and AI-based services
The phd-course «Front lines on adoption of digital and AI-based services” was organized for the first time this semester. Professor Tor W. Andreassen was the course responsible and many researchers at DIG contributed to the course.
Dig Fellow 2023 Håkon Haugli
CEO of Innovation Norway, Håkon Haugli, has been appointed DIG Fellow 2023.
Why leaders must innovate in challenging times, too!
In challenging times, when money is scarce, businesses must innovate in areas that cost the least but mean the most to key customers.
How to best spend one billion on AI
The Norwegian government has allocated one billion Norwegian kroner over five years for research on artificial intelligence (AI). The question is how we can best utilize this potential. Should we research the development of AI, or should we research how to best reap the benefits of AI in businesses?
Turning Challenges into Opportunities: Thriving Amidst Change
Change is the only constant in life. In all our roles—as citizens, employees, customers, investors, or leaders—we must navigate the ever-present currents of change, even as we yearn for stability. This tension can be taxing, and regrettably, it doesn't become any easier with age.
AI and Business Education
During the past spring semester, AI and large language models have made their entrance into the educational sector, including business education. With the growing presence of AI, students need to move beyond basic familiarity and engage more deeply, questioning and adapting to these tools.
Research Update: Ivan Belik's Research Visit to Canadian Universities
In the spring and summer of 2023, Ivan Belik embarked on an enriching research visit to Canada, representing both NHH and the DIG Center. This visit proved to be a remarkable opportunity for collaboration, knowledge exchange, and expanding our network within the international research community.
DIG Annual Meeting 2023
The DIG Annual Meeting 2023 kicked off with a warm welcome from Director of DIG Bram Timmermans, setting the stage for a day filled with enriching presentations, reflections, and updates
A Pioneering Seminar on "The Future of Non-Competes
In our relentless pursuit of fostering digital innovation for sustainable growth, understanding the constraints and facilitators becomes paramount. Non-compete clauses, while essential in the US dialogue, have lost traction in Norway since our 2016 legislative shift. We aimed to recenter this discourse, spotlighting its potential to influence growth.
Retail in vibrant change
BEST in Retail is a research program at the research center DIG, at NHH. The goal is to explore how the retail industry can organize itself through concepts like ecosystems, with the aim of creating additional value for customers. This falls within DIG's broader research on new business models.
DIG in Arendalsuka
Arendalsuka is the largest political gathering in Norway held annually in mid-August since 2012. For five days, the city of Arendal is filled with an interesting and educational variety of exhibitions and events.
Promotion for DIG affiliated researcher
Eirik Sjåholm Knudsen has been promoted to full professor at NHH Norwegian School of Economics.
Study trip to HEC Paris
Well back from inspiring and wonderful days at HEC and Station F in Paris we reflect on new insights and key takeaways.
Reflections on sustainable value creation
Interacting with our partners is a great inspiration for the DIG research agenda. This blogpost reflects on our latest corporate workshop on the topic of sustainable value creation, organized in cooperation with DIG partner KPMG.
How ChatGPT can strengthen or weaken organizational culture
Organizational culture is created by employees and leaders, together, over time. Now, ChatGPT can inadvertently destroy it.
DIG is Hiring Research Assistants
DIG - Digital Innovation for sustainable Growth - is hiring 4-5 students as research assistants to several research projects.
Launching the Spanish Innovation Index
3rd April 2023, the Carlos III University of Madrid (UC3M) hosted the presentation of the 2022 results of the first Spanish Innovation Index (ÍEI).
Highlights from the Norwegian Innovation Index 2022
The Norwegian Innovation Index (NII) 2022 was presented on Wednesday 8 February in partnership with BEKK Consulting at NHH's campus in Oslo.
Reflections from Salt Lake City
PhD candidate and DIG affiliate Rujuta Vaidya has been on a research visit to the Department of Entrepreneurship and Strategy at David Eccles School of Business, Salt Lake City. In her travel letter to the DIG community, she reflects on how the stay made an influence on her own research and teaching.
Pathway to innovation – the race project in Singapore
The RaCE project – Radical Technology-Driven Change in Established Firms – together with corporate partners has just returned from Singapore, where they learned to sense and explore pathways to innovation.
Norwegian Innovation Index summary 2022
The Norwegian Innovation Index 2022 was presented on Wednesday 8 February in partnership with BEKK Consulting at NHH's campus in Oslo. The index measures how innovative Norwegian companies are – as seen from the customers' perspective. See our summary of what was discussed and the results of the index for 2022.
Travel letter from Seattle
Assistant Professor and DIG affiliate Aruna Divya Tatavarthy has been on a research visit to Foster School of Business in Seattle. Here's her report.
Innovation capacity and adoption of innovations
On 25 January, The Digital Transformation HUB@NHH in cooperation with DIG partner Eviny organized a corporate workshop on the topics of innovation and adoption of innovations.
Impressions from the Hub summit
PhD Research Scholar Olivia Kim and NHH student Harald Stensaker share their impressions from The HUB Summit earlier in November.
DIG in Australia
DIG researchers Ivan Belik and Tor W Andreassen have both spent time in Australia recently, presenting Dig’s research at different institutions.
International guests presenting their work for DIG
Research is very much a social activity where our work gets stronger when interacting with others. In the DIG research centre we are active to invite guest from other universities and business schools to share their ongoing research.
DIG Fellow2022: Tone Wille
DIG’s Principal Investigators have appointed Tone Wille, CEO in Posten, as DIG Fellow 2022.
Paul N. Gooderham retires
Professor Paul N. Gooderham retired from his position on October 1, 2022.
Export of services: a sustainable growth strategy
Increased export of services could kill three birds with one stone: by moving up in the industrial value chain, we can better fund the welfare state, keep people employed, and finally transform and grow a more sustainable economy by decoupling growth from CO2, writes Professor Tor W. Andreassen.
Norwegian Open AI LAB 5th anniversary
This year, DIG partner Norwegian Open AI Lab (NAIL) celebrates their 5th anniversary. This milestone was marked with a whole-day event at NTNU.
DIG Deeper
Being a DIG Master student, students will be part of The DIG Deeper master program. DIG aims to help students and expects them to contribute to DIG themes. The target is to deliver practical, relevant, and thorough Masters' theses, preferably in collaboration with DIG partners.
The HUB Corporate Workshop: Creating and capturing value through partnerships
13 September at NHH Campus Oslo some of the latest research on partnerships was shared and discussed among participants.
Summer Musings
In all the DIG breakfast meetings, DIG partner meetings, HUB gatherings and the board seminar I included small segments of “looking back” and “looking ahead”. The end of summer term, the start of the academic year and subsequently this The HUB newsletter is a good occasion to shortly reminisce on the last 6 months, and to lift a veil on plans and ambitions for the next term.
DIG PhD conference
15 June, we organized the first edition of the DIG PhD conference. During this conference 12 PhD students from the Department of Strategy and Management presented their work and received feedback from fellow PhD candidates and senior faculty.
Report from the R&D Management Conference in Trento
From 9 to 13 July Professor Bram Timmermans and PhD candidate Nicolas Gibney participated in the annual R&D management conference in Trento, Italy.
DIG at Arendalsuka
NHH and DIG, as well as DIG partners, organize and participate in various debates, panel discussions and presentations during Arendalsuka 2022.
EU Horizon funding to DIG
NHH employee, Assistant Professor Vidya Oruganti, secures EU Horizon grant funding within the area of health data and ecosystems. The project is very timely given the compelling need to consolidate efforts and resources in the health care industry.
In search for a new business policy and management practice
Today, policymakers, employees, consumers, investors, and citizens are expecting a new responsible business policy and management practice that does service to the world, writes Professor Tor Wallin Andreassen.
The flight of human capital from the BEACH sector
Recently, passengers were stranded at Schiphol Airport, Atlanta airport, and Manchester airport. Airline companies cancel thousands of departures. Restaurants are hoping for a cold and wet summer. The chaos is due to a lack of qualified labor. Unfortunately, the crisis in the BEACH sector was foreshadowed.
Stability in Turbulent Times
The Norwegian government’s announcement of cuts will result in difficulties and uncertainty with long-term implications for the Norwegian research sector, writes head of DIG, Professor Bram Timmermans.
Sense and sensibility during organizational change
The role of emotions during change was the topic at the DIG and HUB Corporate Workshop on May 24 in Oslo.
Growth in a declining market
How did De Historiske- Historic Hotels and Restaurants manage to ride of the corona-storm in 2020 as well as they did? CEO Niels Henrik Geitle explained at the HUB Conversation.
Reflections from Maryland
“Under the right conditions Artificial intelligence (AI) could prompt a seismic shift that reverberates throughout the entire economy. But good decisions will have to be made,” writes Jan Oskar Bolin, from his research stay at the University of Maryland.
The power of intelligent technologies
Intelligent technologies will not replace businesses, but businesses that use intelligent technologies will replace those that do not.
Innovasjonsdig'erne webinar: capturing customers’ voice in innovations
When so many innovation ideas and entrepreneurs flop in the market, could one reason be that firms and start-ups fail to early include the customer in the equation?
The State of Norwegian AI a call to action
A closer read on several of the recently published reports on the State of AI delivers one overall conclusion. In Europe, and yes very much included Norway, we are struggling to transform our research-based knowledge on AI/ML into commercial marketable goods, services and solutions.
Corporate workshop on social innovations
Consumers have come to expect more innovations that benefit society. Thus, business model innovation with a focus on social innovations was the topic at DIG and the HUB’s Corporate workshop 5 April.
Improving Relative Brand Attractiveness through Commercial and Social Innovations
The growing demand for innovative solutions, sustainable practices and digital experiences has challenged the brand landscape. Can corporate brands win over their competitors by prioritising one of these areas in their strategy?
Don’t digitalize your research visit
While there are many things that digitalization can enable us to achieve, digitalizing your research visits might mean missing out on some essential social factors of collaboration, notes digitalization expert Casandra Grundstrom, who recently visited NHH and DIG.
USA wants to learn from DIG
Professor Tor W Andreassen represented DIG at the POMS College of Service Operations member engagement spring event.
When digitization destroys the value proposition
Everything that can be digitized will be digitized - they say. But should everything that can be digitized, be digitized? What can we learn from Starbucks?