`It is a reminder of how lucky I am to be allowed to dedicate my days to working on important and exciting issues´, Lars Jacob Tynes Pedersen says.
‘It is of course nice to get a recognition for my work as a researcher and educator, but first and foremost it is a reminder of how lucky I am to be allowed to dedicate my days to working on important and exciting issues with great people who is passionate about the same topics,’ says Lars Jacob Tynes Pedersen.
Pedersen received his PhD degree from NHH in 2009, and currently works at the Department of Accounting, Auditing and Law. Many people know Pedersen's research and teaching in the field of sustainable business models. His other main area of research is natural field experiments on economic decision making, with a particular emphasis on social and/or environmentally behaviors.
‘The road to professor promotion has been a pleasure. I have had the privilege of being surrounded by good people who have made it fun and motivating to work. I have collaborated with very many brilliant researchers, but especially Sveinung Jørgensen, Siv Skard, Trond Døskeland and my doctoral supervisor Knut J. Ims have been invaluable partners for me’, Pedersen says.
In recent years, his main focus has been on building up the research environment in the Centre for Sustainable Business together with Sveinung Jørgensen and Siv Skard, and the externally funded projects at the centre.
‘In the future, we will accelerate this work even more. This means starting up more projects and including even more researchers - both PhD research scholars / postdoctoral fellows and established researchers who want to contribute to research on sustainable business. And then we must continue to develop our teaching in Sustainable Business Models in the master's program and the NHH Executive program Sustainable Business Strategy, where we get the opportunity to help educate leaders who will work with sustainable value creation - in line with NHH's mission statement’, says a smiling Professor Pedersen.
