Alan Mathew kunnumpuram

Fields of Interest: 

Sustainable marketing, marketing communication, moral emotions, brand transgressions, sales management, service transgression recovery   

Job Market Paper:

Sustainability communication strategies for stigmatized industries: The role of two-sided appeals, moral emotions, and downward counterfactual framing (Paper is currently in review )

Kunnumpuram's NHH profile page

Supervisor: Professor Magne Supphellen