MBM428 Product Development and Design

• Topics

  Examples of topics are Product development processes, Success factors for product development teams, Product platforms and -modules, Management of product development processes, Visual design (Product form and aesthetics), Open innovation, Customer involvement, Green innovation and design.

  The course also has a particular focus on product development as part of a business model innovation logic.

• Learning outcome

  Upon course completion, the candidate can:

  Knowledge

  • Explain theoretical perspectives relevant for product development
  • Discuss and apply theories relevant for product development
  • Demonstrate a critical and reflective understanding of product development theories

  Skills

  • Write a course paper based on product development theories and relate to a product development process.
  • Competently work with product development topics and theories in groups.
  • Make a presentation of (parts of) the product development course paper

  General competence

  • Apply product development theories for managerial purposes.
  • Plan and manage product development projects.
  • Discuss product development issues with other product developers.

• Teaching

  Lectures: The opening lecture will be physical in an auditorium. Thereafter, student groups will be supervised physically (in group rooms). You work in a group in this course (same group throughout the course). Group size should be between 4 - 6 students (exceptions can be made). Please note that student groups will be supervised physically only (group rooms at NHH).

  Flipped classroom: The course is organized as a flipped classroom. I expect students to prepare for each of the group sessions (lectures) on the specified curriculum. This means that the students read a few articles on a topic. In addition, full text lecture notes will be available to clarify and explain the main topics in the articles.

  Course paper: You will be working on the course paper (in group) - guided by the course responsible - throughout the course. The course responsible will meet with each of the groups once a week to supervise the course paper. Also, the groups will get written feed-back three times on the course paper during the course. The course paper should be written in English.

• Recommended prerequisites

  Basic course in marketing.

• Required prerequisites

  None.

• Compulsory Activity

  1 A mandatory first draft of the initial part of the course paper must be submitted no later than at 24:00 on the day of the third lecture (Approved / Not approved). It will not be possible to join a group or the course after this deadline. 

  2 Presentation of course paper (Approved / Not approved).

• Assessment

  Course paper (in Groups): 100% 

  Group size between 4 - 6 students (exceptions can be made).

• Grading Scale

  Grading scale A - F.

• Computer tools

  None.

• Literature

  A complete list of readings (articles, book chapters and lecture notes) will be available in due time prior to the course.