Bio

Simona Botti is a Professor in Marketing, at the London Business School. Professor Botti’s research focuses on consumer behavior and decision making, with particular emphasis on the psychological processes underlying perceived personal control and how exercising control (freedom of choice, power, information) influence consumers’ satisfaction and well-being. Her work has been published in leading psychology and marketing journals. She is currently Associate Editor at Journal of Marketing and has been Associate Editor at Journal of Consumer Research and Journal of Consumer Psychology.

Abstract

In this seminar, we will have an opportunity to hear from Simona about tips and guidelines to develop high-quality rigorous CB Research. In addition to perspectives about what constitutes as a “gold-standard” for experimental work in top marketing journals, she will also discuss:

How to develop a “theoretically-strong” consumer behavior paper, with data from behavioral and field experiments?

Creating a research-identity and the importance of conceptual work / theory-development.

Viewpoints of marketing journals on “substantive” contribution.