PhD Defense: Alexander F. Hem Developing and Testing a New Typology of Brand Benefit Differentiation
On Friday 9 August 2019 Alexander Farestvedt Hem will hold a trial lecture on a prescribed topic and defend his thesis for the PhD degree at NHH. Title of the thesis: "Beyond Uniqueness: Developing and Testing a New Typology of Brand Benefit Differentiation".
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- NHH
- Kalender
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