Professor Einar Breivik
- Einar.Breivik@nhh.no
- Telephone
- 55959581
- Department
- Strategy and Management
- Centre
- Digital Transformation Hub
- Office
- E329
- Expertise
- Marketing and Brand Management Research Methods Consumer behavior
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Solbraa Bay, Auden Johannes Tjersland; Nysveen, Herbjørn; Breivik, Einar | Explaining consumer intentions to use autonomous vehicles | Beta Volume 32 (2); page 181 - 203; 2018 |
| Howell, Roy D.; Breivik, Einar | Causal Indicator Models Have Nothing to Do with Measurement | Measurement: Interdisciplinary Research and Perspectives Volume 14 (4); page 167 - 169; 2016 |
| Breivik, Einar | Relationship age: - Abundance of meaning or just a point in time : | Beta Volume 30 (1); page 64 - 76; 2016 |
| Breivik, Einar | Prisbeslutninger | Markedsføring : verdibasert forventningsledelse; page 443 - 488; 2014 |
Research methodology
Research for brand decisions