Webinar 24. januar 2025 - opptak og presentasjoner
Her finner du opptak av webinaret som ble holdt 24. januar 2025, om effekten av Matprat.no sin generiske markedsføring av norske kjøttprodukter, en analyse av salgsdata.
Brandinnova is a research group at the Norwegian School of Economics with a focus on current branding-related issues. The purpose is to generate cutting-edge insights on how to make brands attractive in the modern economy, and contribute proactively to the development of advanced branding competence and skills in Norwegian companies. To this end, Brandinnova cooperates closely with NHH Executive and with Norwegian and international companies.
STRATEGIC PARTNERS
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Research areas
- Branding of innovations and start-ups
- Branding and consumer psychology
- Branding and sustainability
- Strategic brand management & leadership
- Generic branding and labeling
- Branding and the new value chains
- International and origin branding
See our published research on our research page:
Reviews and comments
“Profitable solutions for people and planet”
This is the core of the purpose for businesses as they move forward into a future environment where they can no longer focus solely on profits while creating problems for others. NHH will take the lead in developing the new approach to business to implement for SMEs in the Nordics.
Oxford professor: – An awakening of the business world
The future of economics is based on mutuality, Professor Colin Mayer believes. He is key note speaker at the first EOM event held in Norway.
Private labels vs national brands
Chair of Brandinnova, Professor Magne Supphellen, gave a talk on the competition between private labels and national brands in the food and grocery industries this week in Oslo at the annual FOOD conference.