McCain Foods: From humble potatoes to an international brand
McCain Foods, the world’s leading potato producers has since 1957 grown from one farm in Canada to an international potato brand. How is that possible? What can we learn from that?
FOOD is a joint five-year research collaboration between NHH and NorgesGruppen to generate research and new knowledge on the grocery markets, particularly on empirical issues related to market structure, competition and productivity.
McCain Foods, the world’s leading potato producers has since 1957 grown from one farm in Canada to an international potato brand. How is that possible? What can we learn from that?
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