Lifetime Achievement Award to Andreassen
Professor Tor W. Andreassen has been honored with the “Johan Arndt Lifetime Achievement Award.”
6 June 2024 as an amazing day. First, it was a confirmation of an excellent initiative Tor W. Andreassen made 12 years ago: to create in honor of Professor Johan Arndt, an annual marketing conference in his name.
The conference alternates between four eminent institutions with strong marketing faculty: NHH Norwegian School of Economics, BI Norwegian Business School, Kristiania and the University of South-Eastern Norway.
This year, close to 100 marketing scholars working in Norway participated. What a delight to experience the energy!
Second, during the award dinner, Tor W. Andreassen was, by peers, honored with the “Johan Arndt Lifetime Achievement Award” for his research, teaching, and dissemination. DIG congratulates!