Bio
Jingshi (Joyce) Liu is a Senior Lecturer (Assistant Professor) in Marketing at the Bayes Business School, City St. George’s, University of London. Her research studies consumer behaviors and wellbeing in various contexts, including income inequality, sustainable consumption, and counterfeit consumption. Her research has been published in top peer-reviewed academic journals, including Journal of Marketing Research, Journal of Consumer Psychology, Journal of Business Research, Psychology and Marketing, and PLOS One. Her research has been covered by The Conversation U.K., Financial Times, Time Magazine, and other media outlets. Joyce joined Bayes Business School’s Faculty of Management in 2020. She holds a Ph.D. in marketing from Hong Kong University of Science and Technology (HKUST).