The Johan Arndt conference in 2023 will be held in Bergen at NHH, from lunch (12:00) on May 4th to lunch on Friday 5th. The main topic for the conference is “Sustainability: The role of marketing”.
Download overview of parallel sessions and abstracts
Thursday 4th of May
1130-1200 Registration, coffee, NHH
1200-1210 Welcome. Leif E. Hem, NHH
1210-1300 “Sustainability: The role of marketing”, Professor Micael Dahlén, SSE
1300-1400 Lunch
1400-14:45 “Effective communication of sustainability”, Petter Gulli, 12 YEARS.
1445-1515 Panel discussion
1515-1545 Coffee break
1545-1715 Parallel session 1, 2, and 3 (25 min./paper)
1715-1800 Opportunities after the PhD, Haugland & Le
1930- Conference dinner at Kranen, Bergen.
Announcement of best paper awards.
Friday 5th of May
0930-1000 (Strong) Coffee
1000-1115 Parallel session 4, 5, and 6 (25 min./paper)
1115-1130 Coffee break
1130-1200 “Sustainability in branding of Norwegian exports”. Anne Marie Brady, Innovation Norway and Magne Supphellen, NHH.
1200- Lunch, brownbag (stay or bring along).
Johan Arndt Conference Webpage