Capturing customers’ voice in innovations

View the seminar live on vimeo

ABOUT

When so many innovation ideas and entrepreneurs flop in the market, could one reason be that firms and start-ups fail to early include the customer in the equation? In this webinar we will hear from voices who feel passionate about customers, who have developed a methodology for successfully bringing ideas to market, and who look to the horizon to detect changes in customers’ needs and desires as input to innovations.

Schedule

A panel discussion moderatet by NHH-Professor and DIG director Tor Wallin Andreassen.

Panelists

Director Bulder Bank, Torvald Kvamme

Partner Askeladden & Co, Harald Aalvik

NHH-Professor, Helge Thorbjørnsen

SNF Researcher, Monica Rydland