A New Paradigm for Mutual Value-Creation in Business and Investing

ABOUT

The first Economics of Mutuality forum to be held in Scandinavia, this free event taking place October 15-16 is hosted by Brandinnova, the Center for Brand Research at the Norwegian School of Economics (NHH), Eika Økonomi, Unimicro, Jæren Sparebank, and the Economics of Mutuality Foundation.

Through lectures, case studies, and discussions, attendees will explore how the Economics of Mutuality operating model works – and how it could be applied in their context to drive positive societal impact and enhanced business performance. They will consider examples from both emerging and mature markets across multiple industries, including Banking and Food & Beverage.

The forum will focus on the practical topics of financial well-being, mutual value investing, using purpose to drive superior performance through measurable impact, digital enablement, purpose marketing and branding. Attendees will explore how the business and financial sectors can address issues such as rising living costs, the digital divide, and lack of financial literacy in the context of the Nordic region. Further details will be released in due course.

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Some of the Featured Speakers

  • Colin Mayer
    Former Dean and Emeritus Professor at Oxford University’s Saïd Business School
    Author of Capitalism and Crises: How to Fix Them; Prosperity: Better Business Makes the Greater Good; and Firm Commitment: Why the Corporation is Failing Us and How to Restore Trust in it
  • Ole Rølvaag
    CEO, Eika Ökonomi; Head of Innovation, Eika Bank Group
  • Rector Professor Øystein Thøgersen
    Norwegian School of Economics (NHH)
  • Magne Supphellen
    Director of the Brandinnova Brand Research Center, Professor of Marketing, NHH
  • Aksel Mjøs
    Former CEO of Dnb Asset Management, Vice President of Morgan Stanley Investment Banking, London; Current Professor of Finance, NHH
  • Gavin Long
    Executive Director of Mutual Value Labs and Mutual Value Investments; Former Managing Partner/Co-Founder of Acacia (PE) Group; Former CEO of Two Tech Companies
  • Jay Jakub
    Executive Director of the Economics of Mutuality Foundation and Co-Author of Completing Capitalism: Heal Business to Heal the World; Contributing Co-Author of Putting Purpose into Practice: The Economics of Mutuality

...and more

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    PROGRAM

    Agenda 15th October, 2024
    Time Topic
    10:00-10:10 Opening speech, welcome, and forum overview
    10:10-10:45 Keynote: Putting purpose into practice - the Economics of Mutuality
    10:45-11:45 Session 1: Principles of mutual value creation - the role of purpose in driving superior performance
    11:45-12:30 Lunch break
    12:30-13:30 Session 2: Mutual value in investments - catalyzing finance for mutual value creation
    13:30-14:15 Session 3: EoM in practice - UK and Singapore banking cases
    14:15-14:45 Coffee/tea break
    14:45-15:30 Session 4: Mutual value creation in Norwegian banking
    15:30-16:15 Session 5: Corporate purpose and corporate branding - what is the connection?
    16:15-16:30 Closing remarks/signing ceremony of letter of intent to create a Nordic Center for EoM at NHH

     

    Agenda 16th October, 2024
    Time Topic
    09:00-09:15 Opening Welcome: summary of yesterday and plan for today
    09:15-10:15 Purpose marketing: how to build authenticity and gain trust
    10:15-10:30 Coffee break
    10:30-11:30 EoM digital enablement & the SME opportunity
    11:30-11:45 Summation/call to action
    11:45-12:00 Closing remarks
    12:00-13:00 Optional lunch (casual)