Courses in Marketing and Brand Management minor
To take Marketing and Brand Management as a minor, you need 22.5 ECTS from the profile’s portfolio of courses.
MBM - Minor in Marketing and Brand Management
Electives
| Code | Name | Stp | Semester |
|---|---|---|---|
| MBM401B | MBM401BConsumer Behaviour | 7.5 | Autumn |
| BAN402 | BAN402Decision Modelling in Business | 7.5 | Autumn |
| BAN404 | BAN404Statistical Learning | 7.5 | Spring |
| MBM400A | MBM400AResearch for Brand Decisions | 7.5 | Autumn |
| MBM402B | MBM402BBrand Management | 7.5 | Autumn |
| MBM424 | MBM424Market Communication Effectiveness | 7.5 | Spring |
| MBM428 | MBM428Product Development and Design | 7.5 | Spring |
| MBM431 | MBM431Commercialization of Innovations | 7.5 | Autumn |
| MBM432 | MBM432Sustainable Marketing | 7.5 | Spring |
| MBM433 | MBM433Customer Analytics in a Digital World | 7.5 | Spring |
| MBM435 | MBM435International Marketing | 7.5 | Autumn |
| MBM436 | MBM436Strategic Marketing Analytics for Digital Businesses | 7.5 | Spring |
| MBM437 | MBM437Introduction to Data Science for Marketing | 7.5 | Autumn |
| NBD413 | NBD413Technology Adoption and Consumer Psychology | 7.5 | Spring |