Courses in Marketing and Brand Management minor
To take Marketing and Brand Management as a minor, you need 22.5 ECTS from the profile’s portfolio of courses.
MBM - Minor in Marketing and Brand Management
Electives
| Code | Name | Stp | Semester |
|---|---|---|---|
| BAN402 | BAN402 Decision Modelling in Business | 7,5 | Autumn |
| BAN404 | BAN404 Statistical Learning | 7,5 | Spring |
| MBM400A | MBM400A Research for Business Decisions | 7,5 | Autumn |
| MBM401B | MBM401B Consumer Behaviour | 7,5 | Autumn |
| MBM402B | MBM402B Brand Management | 7,5 | Spring |
| MBM424 | MBM424 Market Communication Effectiveness | 7,5 | |
| MBM428 | MBM428 Product Development and Design | 7,5 | Spring |
| MBM431 | MBM431 Commercialization of Innovations | 7,5 | |
| MBM432 | MBM432 Sustainable marketing | 7,5 | Spring |
| MBM433 | MBM433 Customer Analytics in a Digital World | 7,5 | Spring |
| MBM435 | MBM435 International Marketing | 7,5 | Autumn |
| MBM436 | MBM436 Strategic Marketing Analytics for Digital Businesses | 7,5 | |
| MBM437 | MBM437 Introduction to Data Science for Marketing | 7,5 | Autumn |
| NBD413 | NBD413 Technology Adoption and Consumer Psychology | 7,5 |