Courses in Marketing and Brand Management major autumn 2023
Select courses equivalent to 45 ECTS according to the plan below for a major in Marketing and Brand Management. Together with your master thesis (30ECTS), this constitutes your major.
Please note: all students are required to have at least 2.5 ECTS from the courses designated "Ethics".
MBM - Major in Marketing and Brand Management
Mandatory
Code | Name | Stp | Semester |
---|---|---|---|
MBM401B | MBM401BConsumer Behaviour | 7.5 | Autumn |
Minimum one
Code | Name | Stp | Semester |
---|---|---|---|
MBM402B | MBM402BBrand Management | 7.5 | Autumn |
MBM433 | MBM433Customer Analytics in a Digital World | 7.5 | Spring |
Empirical methods - minimum one
Code | Name | Stp | Semester |
---|---|---|---|
MBM400A | MBM400AResearch for Brand Decisions | 7.5 | Autumn |
MBM437 | MBM437Introduction to Data Science for Marketing | 7.5 | Autumn |
Electives
Master's Thesis
Code | Name | Stp | Semester |
---|---|---|---|
MBMTHE | MBMTHEIndependent Work/Thesis MBM | 30 | Autumn Spring |