In an era shaped by digitalization and artificial intelligence, understanding the implications of data-driven approaches is essential for modern organizations. Adopting a holistic perspective, the MaDDO project aims to generate cutting-edge, research-based knowledge that not only advances academic understanding but also enhances practical decision-making and management control processes of businesses and public institutions alike. By pushing the boundaries of current knowledge, MaDDO seeks to contribute to the development of innovative strategies that drive meaningful organizational improvement in general, and for finance and control departments in particular. 

Achieving these ambitious objectives requires collaboration. MaDDO actively engages with leading industry partners and globally renowned research institutions, fostering a dynamic environment for shared innovation and learning. Building on this foundation of expertise, we aspire to establish a globally leading intellectual milieu for researchers in data-driven management. 

A core element of the project is also the cultivation of academic talent. Through this initiative, we create opportunities for young academics, postdoctoral researchers, and Ph.D. students to thrive and build impactful careers in this rapidly evolving field. 

RELEVANCE 

Over the past decade, organizations have concentrated heavily on collecting data. Today, the focus is shifting toward leveraging that data to generate actionable insights and drive value creation. Despite this evolution, the research landscape remains sparse when it comes to understanding the real-world consequences of data-driven approaches. 

Current knowledge in this domain is largely conceptual, with one strand of research emphasizing the potential of data-driven analysis to transform organizations, while other studies raise concerns about the quality and implications of data-driven decisions. This divide underscores the urgent need for empirical research to uncover the mechanisms, outcomes, and critical success factors that underpin effective data-driven transformations. 

The MaDDO project addresses this gap by providing evidence-based insights that help organizations navigate the complexities of becoming data-driven. By doing so, it contributes to both the academic community and the practical advancement of businesses and public institutions striving for innovation and efficiency in the data era.