Best Christmas for Aldi in UK ever
In Denmark, Aldi is selling out to Norwegian Rema 1000 after losing millions and millions in the Danish grocery market over several decades. In the UK, Aldi has never done better with market share growth and increased profitability. The big difference is not entirely obvious.
Anyway - Aldi continued its strong run over the Christmas period, with year-on-year sales up over 26% in December as cash-strapped shoppers flocked to its stores.
Increased demand for the discounter’s products at its 990 stores meant its sales topped £1.4bn in December for the first time, according to Namnews.
Aldi noted that fresh meat sales saw strong growth, with poultry and pork options both up over 28%. Customers also treated themselves over the festive period, with the retailer seeing sales of chilled desserts and fresh cheeses jump by almost 30% and 50% respectively.
Meanwhile, snacks such as crisps and nuts were up over 40% as the World Cup coincided with the run-up to Christmas. German Lidl, which is also a family-owned international discount chain, can point to similar figures in the British market.
Low prices – cash strapped consumers
“This year, Christmas was all about family and football as people came together to celebrate in a way we’ve not enjoyed for years. As the UK’s cheapest supermarket, we were able to help shoppers enjoy the Christmas they deserved and provide them with the highest quality products at the most affordable prices,” Giles Hurley, CEO of Aldi UK and Ireland explains.
He added:
“As we head into a new year, our promise to customers is that they will always get the UK’s lowest prices at Aldi, no matter what.”