August 15th: Brandinnova Forum, NHH, 10 am - 3 pm. 

Agenda

• News from the center and member companies (Magne/everyone)
• "Purpose-driven branding". Introduction by Kjetil Undhjem. Kjetil has extensive and broad experience in international branding across several industries (oil & gas, FMCG, banking/finance). He will provide examples of the benefits that can be achieved through purpose-driven branding - and the limitations and pitfalls to be aware of.
• Discussion: Purpose-driven branding: Is there something to gain? (everyone)
• Marketing as a discipline: In the process of being redefined? (Magne)