January 24th

Event: Virker Matprats generiske markedsføring av norske kjøttprodukter? Analyse av salgsdata.

Location/Time: Webinar, 11:30 am - 12:30 pm

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February 6th

Event: Brandinnova Forum
Agenda:

• Updates from the research centre
• Key takeaways from the conference in October (Purpose-driven business and purpose-driven marketing)
• Effects of generic marketing: When and how does marketing work at the category level (Norwegian meat/oil & gas/Norwegian medical technology, etc.)
• Any other business: Relevant "burning issues" and an opportunity to discuss current challenges in your organization

Location/Time: NHH, 10:00 am - 3:00 pm