The world’s first customer-based ranking of most innovative firms
In cooperation with
NII - Norwegian Innovation Index
Experienced innovation capability is the key to increased market share and greater value creation.
Research is clear: Companies perceived as innovative enjoy higher customer loyalty, can charge more for their services, and stand stronger against competitors.
While customer satisfaction tells the story of today, perceived innovation capability reveals the story of tomorrow. Both are crucial. This combination separates the winners from the losers in the market – those who grow from those who become irrelevant.
Our scientifically grounded methodology, developed at the DIG Center at the Norwegian School of Economics, provides an accurate picture of how customers perceive your ability to create value through innovation. Innovative companies attract new customers and retain existing ones. Even businesses with high customer satisfaction but low innovation strength gradually lose relevance and market share.
By measuring your perceived innovation capability, you gain:
- Critical insight into the market's perception of your business
- Clear signals on where future investments should be prioritized
- Concrete areas for improving competitiveness
Are you the company customers choose for the future – or are you on the verge of becoming history?
PERCeIVED INNOVATIVENESS
Percieved innovativeness measures customers' overall assessment of the company's ability to innovate.
DII - DIGITAL Innovation Index
Ranking of Norwegian firms by perceived digital innovativeness.
SII - Social Innovation Index
Ranking of Norwegian firms by the perceived contribution to society through innovation.