Will the devil wear a repaired Prada?
`Repair actions carry a negative social status signal. That’s why people refrain from repairing their products´, says NHH researcher Aruna D Tatavarthy.
Building and marketing strong brands is key to gaining competitive advantages and long-term profitability for products, services and companies. Research on consumer behaviour and sponsorships are important areas in this field.
`Repair actions carry a negative social status signal. That’s why people refrain from repairing their products´, says NHH researcher Aruna D Tatavarthy.
On Monday 16 December Iffat Tarannum will hold a trial lecture on a prescribed topic and defend her thesis for the PhD degree at NHH.
The future of economics is based on mutuality, Professor Colin Mayer believes. He is key note speaker at the first EOM event held in Norway.
On Monday 18 March 2024, Mohammad Zarei will hold a trial lecture on a prescribed topic and defend his thesis for the PhD degree at NHH.
Professor, Department of Strategy and Management
Professor, Department of Strategy and Management
Professor, Department of Strategy and Management
Professor, Head of Department, Department of Strategy and Management
Professor Emerita, Department of Strategy and Management
Professor, Department of Strategy and Management
Professor, Department of Strategy and Management
Professor, Department of Strategy and Management
Professor, Department of Strategy and Management
Professor Emeritus, Department of Strategy and Management