At the heart of NMP is a strong peer network, practical strategic frameworks, and space for personal reflection. Participants are encouraged to explore their leadership purpose, identify paths for meaningful transformation, and develop concrete solutions to pressing organisational challenges. The programme is open to both editorial and business-side leaders from across the Nordic media sector.

A signature element of NMP is the exceptional time devoted to peer collaboration. Participants bring real-life challenges to the workshops, which are addressed through structured learning formats inspired by design thinking, leadership consulting and participatory strategy. The learning process is guided by expert coaches with deep experience in strategy, change and leadership.

Target Group

The programme is designed for media professionals in leadership positions – both on the editorial and commercial side – who wish to develop their leadership practice, strengthen their organisation’s strategic capacity, and explore new ways of leading through complexity and change.

Participants are typically directors, editors-in-chief, publishers, department heads, or designated successors to such roles.

Important dates

• September 2025 (online): Preparation: Self-evaluation and goal-setting
• 26 September 2025 (online): Digital Kick-off: First participant meetup
• 15–17 October 2025: Workshop 1: Understanding Consumers – Growing with Customers, Karlstad Sweden
• 19-21 November 2025: Workshop 2: Leading by Purpose, Meaning and Strategy, Rebel Oslo Norway
• 4–6 February 2026: Workshop 3: Leading and Managing Change from Within, Helsinki Finland
• 18–20 March 2026: Workshop 4: My Personal Leadership Quest, Copenhagen Denmark