How to Overcome Challenges in the Seafood Industry

Fride Iversen and fish farming facility. Photos: Ove Sjøstrøm/NCE
NCE SEAFOOD INNOVATION CLUSTER: «We worked closely with NHH to gather input and tailor the program content. The result was a customized competency initiative based on the industry's needs.» says Fride Iversen, Senior Project Manager. Photos: Ove Sjøstrøm/NCE
By Ove Sjøstrøm

8 November 2024 12:18

How to Overcome Challenges in the Seafood Industry

The seafood industry faces vast opportunities and tough challenges in the coming years. Sustainable growth, technological innovation, and increased globalization require leaders with up-to-date knowledge and skills.

Now, you can prepare for the future through NHH's Executive MBA program with a specialization in Seafood Management. The program has been developed closely with the seafood industry to ensure maximum relevance.

«In 2021, we received clear signals from our members and partners about a knowledge gap in the industry, primarily targeting leaders. So, we took the initiative to create a dedicated master's program in seafood,» says Fride Iversen, Senior Project Manager at NCE Seafood Innovation Cluster.

«We worked closely with NHH to gather input and tailor the program content. The result was a customized competency initiative based on the industry's needs.»

«The Competence Insight Report recently launched by NCE Seafood Innovation shows that the knowledge required by the industry is rapidly evolving. Technology is advancing quickly, and leaders must be trained more broadly than before to tackle future challenges.»

Fride Iversen, NCE Seafood Innovation Cluster

Read more: The Competence Insight Report

Meeting Tomorrow's Challenges

The program is highly relevant for anyone wishing to stay ahead of developments. NHH Professor Steffen Juranek, the program director for the seafood program, believes the specialization fills a critical competency gap in an industry with significant growth potential.

«The seafood industry is key in creating sustainable global food production. At the same time, it is characterized by fierce competition and high demands for innovation. Our goal is to equip participants to initiate and lead necessary changes.»

«The EMBA program provides participants with fresh research and applied knowledge they can use to solve industry challenges, whether it's sustainability, technology, or new operational models.»

Steffen Juranek, NHH Executive

Interdisciplinary and Practice-Oriented

Juranek emphasizes that the program covers various subjects, including economics, strategy, management, marketing, finance, and accounting. The teaching is also closely linked to real-world challenges.

«Throughout the study, there is a strong focus on the industry's unique challenges and opportunities. Themes like sustainability, innovation, and globalization run like a red thread through the program,» he explains.

Kristin Stave from NHH Executive highlights the combination of academic rigor and practical relevance in the seafood program.

«Participants gain access to the latest research-based knowledge delivered by leading field experts. At the same time, industry experts and leaders from the seafood sector are brought in to share fresh insights from their professional experiences. This blend of theory and practice creates a rich learning environment.»

Stave underscores that the combination of academic knowledge, industry insight, and experience exchange among participants is one of the factors that makes this program powerful.

«Participants are challenged to think differently and develop a toolkit for the future of seafood management.»

Global Perspective and Valuable Networks

Professor Steffen Juranek
THE FUTURE INDUSTRY: «The seafood industry is key in creating sustainable global food production. At the same time, it is characterized by fierce competition and high demands for innovation. Our goal is to equip participants to initiate and lead necessary changes,» says professor Steffen Juranek, the program director for the seafood program.

Juranek points out that the program has an international scope, attracting diverse students.

«Seafood is a global industry, and Norway is a frontrunner. The program connects the Norwegian and international seafood industries, creating arenas for international knowledge exchange. This offers participants unique opportunities to build networks and collaborative relationships across borders.»

Iversen at NCE Seafood Innovation Cluster believes that networking is a crucial added value of the program.

In 2023, Norwegian seafood exports reached a value of NOK 172 billion, making seafood Norway's second-largest export sector after oil and gas.

«The seafood industry is concentrated in Western Norway and is heavily internationally oriented. Through the EMBA program, participants gain access to a valuable network of leaders and professionals from around the world, fostering innovation and fresh thinking,» she says, elaborating: «As a cluster, we facilitate knowledge sharing and collaboration in the seafood industry. The EMBA program is an important initiative to strengthen the industry's competence and competitiveness.»

Designed for Busy Leaders

Kristin Stave. Photo: Trude Brun Wilhelmsen
TOOLKIT: «Participants are challenged to think differently and develop a toolkit for the future of seafood management.» says Kristin Stave from NHH Executive.

The program is structured so that participants can combine studies with work. The learning format alternates between physical sessions, online learning, and group work.

«We know our students have busy work schedules. Therefore, we have designed a study path compatible with a full-time job. This way, participants can acquire new knowledge without putting their careers on hold,» says Juranek.

The application deadline is approaching, and Iversen encourages the industry to take advantage of the opportunity for a master's degree in seafood management:

«Do you want to be equipped to lead the seafood industry into a sustainable and profitable future? Then, you can secure the specialized knowledge you need now. An EMBA in Seafood Management from NHH is an investment that will pay off for yourself and the industry as a whole.»

Read more:

EMBA with Specialisation in Seafood Management