Rosalie Lai is a PhD Research Scholar in the Department of Strategy and Management at the Norwegian School of Economics (NHH). She holds a double Master of Science in Business Analytics from the Ivey School of Business at Western University, Canada, and NHH. Her research interests lie at the intersection of customer analytics, consumer behaviors, and influencer marketing.

Rosalie's research primarily uses data to gain deeper insights into consumer preferences and behaviors. She is particularly interested in the evolving dynamics of influencer marketing, especially within the context of live-streaming e-commerce, and how it shapes consumer decision-making in the digital age.

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