This is how we make power cables popular
Ole-Andreas Elvik Næss: A new survey indicates that twice as many Norwegians will be positive about electricity cables to abroad if they receive a bonus for extremely high electricity prices.
How would people react if the price of snow gulls suddenly rose sharply the day after a snowfall, only because of acute scarcity? Ole-Andreas Elvik Næss asks.
His feature article Slik gjør vi strømkablene populære (in Norwegian) was published in Dagens Næringsliv on 16 January, 2025.