The aim of this course is to provide an overview of the most important frameworks and new frontiers in strategic analysis, and teach the student when and how to apply these frameworks through a combination of lectures, case discussions, and group work.
The course will include topics on the strategic purpose of firms, debating the impact of different types of purposes and goals in the context of strategic analysis, and how this relates to sustainable business practices. Moreover, we will cover analyses of the characteristics and attractiveness of markets, the forces affecting the development of markets, together with the uncertainties associated with these forces. The course also includes a part dedicated to the analysis of competitive advantage in a market, the sources of such an advantage, and ways to sustain it over time. Following these parts, we then move on to take a closer look at topics concerning strategic choice, strategic interactions, and the use of different types of strategy to fulfill the ambitions of the firm.