The aim of this course is, simply put, to learn strategies and principles for leading a happier life. Based on research from the field of psychology and behavioural economics, you will learn how people, organisation and consumers can avoid fallacies, make better decisions and become more content.
The course is inspired by ‘Psychology and the Good Life’, the most popular course ever to be held at Yale University. The course focuses on two main questions: 1) What makes us happy? and 2) What makes organisations and consumers happy?
Important topics are: psychological bias, nudging, needs and motivation, self-control, habits, time versus money, social identity and status, autonomy, entrepreneurship, health, justice and social responsibility.
The teaching is a mixture of plenary lectures, guest lectures and a course assignment.