The course offers students practical experience in building a new venture and preparing this startup so it is ready for launch. The students will engage in the process of opportunity recognition and evaluation, mobilizing resources, and preparing to launch their project. Students have full discretion on the business opportunity they wish to pursue, however:
- The startup should have the purpose to create impact
- We encourage students to work on topics with a social/sustainability angle
By the end of the semester, the students have developed a business plan that will be presented in the form of a pitch to a jury of experts. The projects the candidates deliver can be developed into real companies. We encourage the candidates to pursue their business ideas if deemed viable. The most promising initiatives might consider applying for the Norwegian Research Council’s Student Entrepreneurship Grant.
This course will rely on collaboration with central actors in the Norwegian entrepreneurial ecosystem. In addition, each group will be assigned a mentor. These mentors are drawn from the NHH alumni pool and all have an affinity with entrepreneurship, either as an entrepreneur or resource provider for entrepreneurs. You have an opportunity to meet and interact with your mentor 3-4 times during the course (more meetings are possible but upon agreement with the mentor).
The course is divided in a theoretical component and a practical component. In the theoretical component, we touch upon the following themes:
- The Entrepreneurship Phenomenon
- Entrepreneurial Intention
- Entrepreneurial Mindset
- Entrepreneurial Action
- Entrepreneurship and Experimentation
In the practical component, the students will engage in
- Building an effective team
- Ideation
- Customer Exploration
- Customer Validation
- Business Model Experimentation
- Presentation and Pitching
The development of a business idea is a fun and exciting, but also challenging task. It requires teamwork, commitment, and dedication. It will require considerable amount of work outside traditional class hours, possibly some long nights of work together with your team.