The course will cover cases within the key areas of the field of strategy. Starting with business level strategy as the core level in strategy, we discuss issues such as how competitive advantage is created and exploited, how business model innovation and business model thinking can be usefully applied, and how firms can understand strategic interaction in a market.
We next move up one level to strategic issues typically related to multi-business firms and issues related to vertical integration and its alternatives (such as partnerships and ecosystems).
The final part will take us down one level as we dive into more functional or thematical strategies and challenges. These include a deeper dive into more narrow areas such as strategic challenges related to innovation and technology, strategic human capital, and the management of reputations and brands
Business level strategy
Creating and exploiting competitive advantage
Business model innovation
Coopetition and strategic interaction
Corporate level strategy/Boundaries of the firm
Diversification and vertical integration
Partnerships/alliances and ecosystems
Growth and expansion
Functional or thematical strategies
Innovation and technology
Human capital
Reputations and brands