Denise Utochkin
- Denis.Utochkin@nhh.no
- Telephone
- +47 55 95 91 62
- Department
- Strategy and Management
- Office
- D319
bio
Denise Utochkin is a PhD Research Scholar at the Department of Strategy and Management.
In their dissertation, Denise studies social influence, co-production of thematically coherent dialogue, and construction of group identities against the backdrop of affordances for consumer sociality that are continuously digitalised, ever more large-scale, and increasingly governed algorithmically and in opaque ways.
Their research is rooted in computational consumer culture theory and conducted on a large dataset of conversations occurring in gaming communities on Reddit. They draw on a wide range of techniques that encompasses natural language processing, computer vision, network analysis, conversation analysis, and digital ethnography.
Denise holds a MSc degree in Economics and Business Administration from the Norwegian School of Economics and a BSc in International Management from Saint Petersburg State University.
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Utochkin, Denis; Belik, Ivan | Analyzing eWOM on Large Social Media Platforms | Advances in Consumer Research Volume 49; page 443 - 444; 2021 |
| Drozdova, Natalia; Utochkin, Denis; Kleppe, Ingeborg Astrid | Web 2.0: Online Communities Or Bla-Bla Land? | Advances in Consumer Research Volume 45; page 415 - 418; 2018 |