Will the devil wear a repaired Prada?
`Repair actions carry a negative social status signal. That’s why people refrain from repairing their products´, says NHH researcher Aruna D Tatavarthy.
Assistant Professor Aruna Divya Tatavarthy
- Aruna.Tatavarthy@nhh.no
- Telephone
- +47 55 95 92 04
- Department
- Strategy and Management
- Office
- E324
- Expertise
- Pricing Analytics Behavioral Economics Consumer Search e-WOM Digital Advertising
BIO:
Aruna Divya Tatavarthy is an Assistant Professor in Marketing at NHH (2021 – present).
She was previously an Assistant Professor in the Indian Institutes of Management, India, and had received her PhD from Indian Institute of Management Bangalore, India.
Aruna Tatavarthy’s research lies at the intersection between marketing and behavioural economics and covers domains such as pricing, inter-temporal choice, online search and reviews.
Tatavarthy is a member of the research center – Digital Innovation for Growth (DIG) at NHH.